What's New: From the Lab

Yes, grips can cost you strokes.  Too many of you are playing worn grips, the wrong size grips and uncomfortable grips.  All of these factors can cause you to lose the grip on your club during your swing, pull or push your shots, or just plain not like to swing your clubs.  There a literally hundreds of grips to choose from.  The one thing you should know is that the grip is the last extension of your connection with the golf club so it must feel perfect in order for you to have the confidence that you can make that great shot!  Let’s talk about how grips can hurt or help your game. Worn Grips:  I see so many golfers playing clubs with grips that were put on YEARS ago.  Grips actually do wear out.  They certainly get smooth and slick from the oil on your hands (even if you wear a glove) and dirt.  The general rule is to change your grips every 25 rounds or once a year.  Dry climates (Colorado, Arizona) are harder on grips than more humid climates.   One manufacturer claims that worn grips can cost you up to 6 strokes a round.  We agree! Inconsistent... Read More

Schedule Your Custom Golf Club Fitting Today The Cobra DS-ADAPT drivers are bringing a new dimension in performance and fitting technology.  The four drivers  offer something for every golfer in terms of performance and forgiveness.  And the FF33 shaft adapter allows us as fitters to fit for both loft and lie independently.  That is actually pretty cool! DS-ADAPT LS The LS (low spin) driver is designed for golfers that need less spin for a variety of reasons.  We typically fit golfers with this driver if their club path is significantly outside-to-inside or if their attack angle is negative.  These two swing factors create more spin.  The ability to change both loft and lie with the new adapter will be a great help for these swing profiles.  Available in 9.0 and 10.5 degree lofts, Right and Left Handed. DS-ADAPT X The most adaptable driver in the DS-ADAPT line is designed for mid handicap players seeking lower spin but higher launch.  Additional flexibility in fitting with adjustable weights for launch and spin control.  Available in 9.0 and 10.5 degree lofts, Right and Left Handed. DS-ADAPT MAX-K The most forgiving driver in the DS-ADAPT line, this driver has the highest MOI.  This feature... Read More

Schedule Lifetime Iron Fitting The JPX-925 Series Irons from Mizuno offer some significant advantages in terms of performance and aesthetics.  All three models, JPX-925 Hot Metal, JPX-925 Hot Metal Pro and JPX-925 Hot Metal HL are designed to improve distance, accuracy and forgiveness.  Here are the significant changes that we see: Introduction of Multi Material  Mizuno has always been a leader in incorporating the latest multi material technology in their irons.  The new 4335 Nickel Chromoly provides more stability and the ability to create the thinnest face ever in the JPX Series.  The result?  Faster ball speeds for more distance. Contour Ellipse Face Design This new design provides a larger sweet spot for those golfers that tend to miss low heel or high toe.  The result?  Less shot dispersion and loss of distance on miss hits. Cup Face Technology The 360 degree cup face design is literally a “driver mentality” design that allows for the thinnest face allowed and narrower sole.  The result?  The fastest ball speeds of any JPX line to date. PRO Series Model The JPX-925 Hot Metal Pro is designed for the player that is looking for a slightly smaller head, thinner top line and sole, and... Read More

Callaway Opus and Opus Platinum Wedges offer some exciting new technology that will improve your wedge game. 

The new Callaway Apex Ai200 and Ai300 irons are ready to rock your bag! Apex Ai200  This is the latest addition to the Apex line and is the complete player’s distance iron.  Combining a forged hollow body with a forged 455 steel face creates a solid sound and feel found on Tour!  The Ai Smart Face takes the data from real golfer’s swings and uses the artificial intelligence component to design the ultimate in speed and consistency.  Longer and more accurate shots are what the Ai200 brings to the table! Apex Ai300 Following the huge success of the Apex DCB, the Apex Ai300 is the most complete forged game-improvement iron on the market.  A fully forged cavity-back design with a Forged 455 metal face, the Ai300 offers better launch and forgiveness characteristics.  And the artificial intelligence in the Ai Smart Face provides better spin and launch required by mid to higher handicaps looking for more game improvement. Apex Ti Fusion Think Epic forged from years gone by and imagine new technology with an Ai Smart face.  That is the new Apex Ti Fusion.  With a titanium Ai Smart Face and a Forged steel body, the combination provides incredible feel as... Read More

The new TaylorMade 2025 P770 and P7CB irons are definite improvements in performance and playability. P770 for 2025 The biggest improvements are in better turf interaction and improved flight control.  TaylorMade’s FLTD CG will provide higher launch and spin in longer irons and more penetrating flight in the scoring irons.  Redesigned tungsten weighting also provides more consistency.  The refined shaping of the P770 provides improved turf interaction so you feel more confident firing at the flag P7CB The all-new P7CB was developed from meticulous input from Tour players around the world.  Made from the softest 1025 carbon steel and forged at 2,000 tons of pressure, the consistency and feel of these irons is second to none.   You wanted workability?  You got it!  Forged body and co-forged tungsten weighting provide consistency throughout the entire set.  Easily include this iron in a combo set or play it on its own…the choice is yours! Schedule Lifetime Iron Fitting   Dan Sueltz

The addition of the 2024 Ventus Black and Red shafts with Velocore+ rounds out the new line of Fujikura Ventus shafts for 2024. The Red is the highest launching, highest spinning model and the Black is the lowest launching, lowest spinning model. Available in 50, 60, 70, 80, and 90 gram models.  See Full Specs.  

See our picks for the best iron shafts for 2024 – featuring multiple new steel and graphite iron shafts and removing discontinued shafts. Remember that selecting the best iron shaft or iron-shaft combination starts with knowing your game. For simplicity, we’ve grouped iron shafts by swing speed. However, so much more goes into fitting the right shaft – tempo, transition, release, launch angles, spin, swing path and more. Without a custom club fitting and knowing your numbers, trusting off the shelf or manufacturer suggested shafts often lead to frustration and disappointment. New Enhancements for Iron Shafts The newest irons and shafts in 2024 are producing greater distance, forgiveness and accuracy for our customers because we properly tune the iron and shaft combination to your handicap and swing dynamics. We’ve put the newest iron shafts from Aerotech, ACCRA, Fujikura, Project X, True Temper, Graphite Design, KBS, OBAN, Mitsubishi, Nippon and others through rigorous testing. Choose your handicap range or swing speed to see how each iron shaft stacks up. 2024 Guide to Best Iron Shafts Recommendations are based on distances, trajectory and spin generated within 4 categories of swing speeds. As a starting point, our testing and proprietary BGF Fitting System... Read More