D’Lance History


D’Lance Golf has been in the custom club fitting and custom club building business since 1997.  The company has fit over 13,000 golfers and builds over 10,000 tour built clubs annually.  In 2004, D’Lance Golf developed an integrated custom club fitting and custom club building system.  The system contains D’Lance Golf’s proprietary fitting algorithm to recommend how clubs should be built to match a golfer’s unique swing.  D’Lance Golf has also incorporated into the fitting system its proprietary research on shafts.

The founder of D’Lance, has spent over 15 years developing a proprietary fitting system BGF (Better Golf…Faster.) The intent of the fitting process is to take into account all of the factors of the individual golfer that, when coupled with properly fit AND built equipment, will help the golfer improve his or her golf game immediately.  The BGF system incorporates the latest in technology to identify the key equipment factors that will help the golfer improve, and then validate the results objectively using launch monitors to show improvement in distance, accuracy, consistency and ball flight.


D’Lance Golf has profiled thousands of shafts to utilize the BGF Fitting system.  D’Lance tests the flex, torque, butt stiffness, tip stiffness, bend point, launch and spin rates of every shaft.  This measured information is uploaded into the Fitting system allowing fitters to pin point the right shaft for a customer during their fitting sessions.


In 2013, we started developing shaft recommendation apps for individuals that were interested in learning more about what shafts may fit their swing, and where to go to get a proper clubfitting.  There are now two apps, MyGolfShafts Lite  that allow users to quickly get a shaft recommendation with or without detailed launch monitor data.  For more information, go to www.mygolfshafts.com.


D’Lance has expanded the business by developing additional fitting studio locations at learning centers and club fitting centers in addition to our existing facility in Englewood, Colorado.  We have licensed our fitting system to a few  Golf Etc. fitting studios in the U.S. and Netherlands.  We train and certify fitters and club builders for any new and existing licensee of the D’Lance BGF fitting system.  We have also partnered with the Fairways at the Stable in Superior, CO.  They utilize our BGF fitting system, have been trained and certified by our fitting staff and we build every custom club for their customers.