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If you want to play great golf in 2026, start with the best equipment fit for YOUR swing!   As you reflect on 2025 and look forward to 2026, if you are like most of us, there is room for improvement!  Even the tour pros spend a lot of time with their coaches analyzing their rounds and making a plan to improve.  We know it takes proper technique, practice and the right equipment fit to YOUR swing.   Analytics and More One of the top degrees coming out of college these days is Data Analyst.  The era of “Big Data” is here, even in the golf industry.  When Mark Broadie wrote “Every Shot Counts” in 2014, it was used very little on the PGA Tour.  Now, Strokes Gained is used and commented on regularly by tour players, analysts, and commentators.   Golf Digest recently published this article on how analytics are being used on tour!   The results have been pretty dramatic for several players!  So, take a look at your scorecards and find out where you are losing strokes.  Missed fairways?  OB?  Poor iron shots?  Short-siding your wedges?  Putting letting you down?  If You Have ARCCOS Golf, USE IT! The use of... Read More

Solving the hybrid vs. long iron fitting dilemma should not be a difficult decision.  In general there are a couple of factors to consider. Check out our Comments in a Golf Digest Article Here… Book a Lifetime Iron/Hybrid Fitting! First, how comfortable is the golfer in hitting hybrid clubs?   I would say 20-30% of our golfers going through a fitting have trouble hitting their hybrids consistently.  Usually, it is because of the fact that the hybrids are not very well fit to them in terms of shaft flex and weight (Learn More).  Unfortunately, sometimes this becomes a mental block that is difficult to overcome.  We get past that by having the golfer hit a hybrid that is matched to their swing and compare it to their existing hybrid.  This usually gets rid of the fear factor! Second, how well does the golfer hit their long(er) irons? This is a little bit of a trick question as most golfers want to keep a longer iron, like a 4 or 5 iron, in their bag to get out of trouble if they are under a tree branch.  But that is a total waste of a club.  I can easily knock down... Read More

Finding the right hybrid shaft is very important, especially when replacing long irons.  According to our current poll, 35% of our golfers say the WORST club(s) in their bag are their long irons.  So, maybe new hybrids are in order.   (see our related blog on long irons here).  The Problem With Off-the-Rack Hybrids While buying a hybrid off-the-rack is the most common purchase, the shafts offered very likely do not fit the majority of golfers.  Most hybrid shafts that we test during a fitting are too soft (flexible) and too light of weight.  This can cause very poor ball contact, wide shot dispersion and a loss of distance.  So how do we determine which shaft is best for your swing dynamics?  Our BGF Fitting System and Fitting Wizard has modeled thousands of golfers swings and will dynamically recommend the proper shaft length, weight, flex, swing weight and profile (trajectory and spin) to optimize your hybrid performance based upon your unique swing dynamics. Book a Lifetime Iron/Hybrid Fitting! Shaft Weight The longest, lightest, yet stiffest club in you bag is your driver.  The heaviest, shortest and most flexible clubs will be your wedges.  As clubs get shorter from driver to fairway woods to hybrids, the... Read More

Get Golf Tournament Ready - Four Key Areas To Work On!

The question of "should you play forged or cast irons" is becoming quite a bit less controversial these days due to modern technology. 

  We always advise you on what happens when golf shafts are not right for your swing.  A lot of golfers that have never been through our fitting process, think that the majority of their miss-hits are caused by their swing.  Fortunately, that is not always the case!  I will make some predictions for misses based upon a right-handed golfer.  Of course the swing direction makes a big impact.   Let me summarize what we see by type of club with the wrong shafts: Driver:   Misses both left and right:  Shaft too flexible in butt section (A flex when should be an R, for example).  Misses mostly right(push or slice):  Shaft may be too stiff in the butt section (S flex when should be an R) or shaft is too heavy.  Misses mostly left(pull or pull hook):   Shaft is too flexible in the butt section and/or shaft is too light.  Misses off the Top of the ClubFace:  Too steep of swing (negative attack angle) or way too soft of butt section or tip section causing toe droop at impact.  Misses mostly low:  Too much positive attack angle (swinging up on the ball with tee height too low) or shaft... Read More