What's New

Fitting Your Driver for Distance AND Accuracy

January 22nd, 2018

Fitting Your Driver for Distance AND Accuracy Well, nobody wants to sacrifice distance for accuracy, right?  Even the longest hitters still want to hit it longer….but straighter!  So what is our secret to fitting your driver for distance AND accuracy? The Best Head Design Yes, you may have to switch drivers this year as all of the manufacturers are starting to hype the forgiveness of their heads.  Last year, the Callaway EPIC had the highest MOI, meaning forgiveness on off-center hits.  Cobra has always had a very forgiving head design with their dual-roll that helps straighten out low heel and high toe shots.  Ping just announced the G400 MAX, the highest MOI head in golf.  And, of course, the Flex Face of the new TaylorMade M3 and M4 promises to reduce shot dispersion by up to 30%.  We have tested the EPIC, EPIC SZ, Cobra F8, and recently had a sneak peek at the M3 440.  Yes, these are ALL doing what they say…same (or more) distance with improved accuracy.  So if you have not had a new driver in say, 5 years, it is time to step up. The Right Shaft You knew I was going here, right?  The... Read More

KBS Introduces Graphite Iron Shafts – KBS TGI Tour Graphite Iron

January 18th, 2018

KBS Introduces Graphite Iron Shafts – KBS TGI Tour Graphite Iron Following on the heels of the very successful launch of the KBS Tour Prototype Hybrid Graphite shafts, KBS has released the new KBS TGI Tour Graphite Iron shafts.  These shafts are designed to play very similar to their KBS Steel counterparts, with the same Elasticity Index. Available in 50, 60, 70 and 80 gram weights The good news is that now we have something to fit golfers from juniors needing a lighter weight shaft (50 or 60 gram) to stronger players needing slightly heavier shafts (70 or 80 grams).   TGI Tour Graphite 50    Best for beginner golfers with slow swing speeds and juniors. TGI Tour Graphite 60   Juniors transitioning from  US Kids and slower swing speed adults. TGI Tour Graphite 70   Juniors, medium swing speed adults with smooth transitions. TGI Tour Graphite 80   Medium swing speed adults wanting higher ball flight. Each weight is its own flex The 50 gram shaft is the softest flex, roughly a Ladies flex.  The 60 gram shaft would be designated as A (Senior flex).  The 70 gram shaft would be roughly a Men’s Regular flex and the 80 gram shaft would... Read More

Cobra F8 Milled Face Driver

January 15th, 2018

Cobra F8 Milled Face Driver Cobra Golf has long been an innovator in equipment, especially drivers and their rail technology on their hybrids and fairway metals.  So what’s so hot about the new F8 family? CNC Milled Face With CNC milling, the face of the driver is now far more consistent than ever before.  This means the actual “hotness” of the face as measured by CT (see related article here) is more consistent.  Now, the driver you buy is as good or better than the one you tested in your fitting. Dual Roll Means Straighter Shots This has been a staple of the Cobra driver design since the ZL line.  Cobra researchers knew that most miss-hits were low heel or high toe so they designed a face that provided straighter shots with less loss of distance on those shots. Aerodynamic Design for Higher Clubhead Speed With the 360 degree Aero technology, the F8 drivers can provide up to 2 mph higher clubhead speed versus conventional driver design. Bottom Line We have tested the new Cobra F8 with our test team and the results are in: Clubhead Speed:  Average increase 1.2 mph Smash Factor:  Average 1.495 Distance Increase:  Average +8.5 yards Shot... Read More

Better Golf Starts With A Clubfitting and Clubs Built to Your Specifications

January 8th, 2018

Better Golf Starts With a Clubfitting and Clubs Built to Your Specifications. I know we have been saying this since we started the company in 1997, but it is even more true today.  Why?  Because there have been so many improvements in both golf equipment and fitting technology that you cannot help but get the right equipment in your bag.  But, you need to get fit and get clubs built by experts that know what is critical to your success.  Here is what it takes: A Consistent Fitting Formula: A lot of clubfitters are trained by a particular company (or three) and have a set of fitting guidelines that are very narrow in scope.  By that I mean they use only a few fitting parameters like swing speed or distance to determine club weight, length, etc.  To be honest, when we started our business, there was no real consistent formula for fitting either.  We took some great information provided by Tom Wishon and then blazed our own trail with our BGF Fitting System.  We can now take golfer physical characteristics (height, weight, wrist crease-to-floor), swing dynamics (tempo, transition, release point), strength (swing speed, distance), launch conditions (launch angle, spin, shot... Read More

Our Best Performing Iron Shafts 2017 and New For 2018

December 28th, 2017

Our Best Performing Iron Shafts. We fit a LOT of different golfers every year and the shafts we put into their irons (and wedges) is determined by our BGF Fitting System, TrueFitClubs Fitting Wizard and player testing during the fitting.  Our fitting recommendations include length of iron, shaft weight, shaft trajectory and spin profile, shaft flex, and swing weight.  Loft and lie are determined by launch monitor testing.  The recommendations are determined by a golfers physical characteristics (height, weight, wrist crease-to-floor), strength (distance), launch characteristics (actual and desired trajectory, spin, dispersion), and swing dynamics (tempo, transition and release point). When we test in our dynamic fitting sessions, we choose 4-5 shafts that match the BGF Fitting System recommendations, and then test on TrackMan for performance with a head chosen by our fitters and the golfer.  Once we determine the best performing shaft, we try different heads to narrow down the selection.  When using our TrueFitClubs Fitting Wizard, we rely on our golfers description of their shot shape and desired results. Bottom line is that these shafts have done the best job of increasing our golfers distance, accuracy and consistency.  They are also the best in terms of consistency for our... Read More

Golf Swing Dynamics That Affect Shaft Selection

December 21st, 2017

Golf Swing Dynamics That Affect Shaft Selection. Every golfer has a unique swing, right?  All you have to do is look down the line of golfers on the driving range and you will see every swing imaginable.  Go back in time and look at golfers that have been extremely successful on PGA, LPGA and Champions Tours.  Players like Lee Trevino, Anika Sorenstam, and Bernhard Langer each show dramatically different golf swing dynamics.  (See our blog on Seven Unique Shaft Loading Profiles here…). I am talking about the major biomechanical moves that truly affect how the golf club reacts during your swing.  Those are Tempo, Transition, and Release.  What is very interesting is that these biomechanical traits are very difficult to modifiy .  So trying to “slow down” your swing may last for a hole or two, but it is better to build golf clubs that match your style rather than changing your swing to match your clubs.  If you want to improve accuracy, distance and consistency, you MUST have clubs that match your unique swing dynamics. First let’s explain these key swing dynamics and then let’s talk about how each of them individually and then collectively affect the shafts that will give you optimum performance.  (See... Read More

The Right Shaft Can Get You More Distance Off the Tee

December 14th, 2017

The Right Shaft Can Get You More Distance Off the Tee. Over 20 years of fitting golfers, one of the most critical fitting criteria is getting the correct shaft for your swing for getting more distance off the tee.  The biggest result of an improperly fit shaft is loss of distance, followed by lack of consistency.  If you do not have the proper length, weight, flex, tip and butt profile, swing weight and feel, you will be inconsistent with your driver results and miss-hit a lot of shots.  By using both your static measurements and dynamic swing data, a good fitter should be able to immediately predict a good starting point for shaft length, weight, flex and launch characteristics (See our BGF Fitting System).  From there, you need to give feedback to the fitter in terms of feel (weight, stiffness, shaft release).  Let’s look at the four critical shaft factors in getting more distance off the tee. First, let’s talk about shaft weight.  Driver shafts are typically graphite and come stock from manufacturers in 35 to 75 gram weights.  A club fitter can fit you in any of those weights and even heavier if needed.  The old saying of “hit the lightest,... Read More

Get More Driver Distance With a Positive Angle of Attack

December 7th, 2017

Get More Driver Distance With a Positive Angle of Attack. Attack angle is the angle at which your club is either descending into the ball (negative attack angle) or ascending into the ball (positive attack angle) at impact.  I have been harping on this for a couple of years but this is definitely a way that most of you can dramatically improve your distance!  There are several reasons for this. Increased Launch Angle and Lower Spin First, by having a positive attack angle, you increase the launch angle of the club you are using which in turn promotes a higher ball flight for more carry.  Second, the positive attack angle reduces the spin rate coming off the club face which reduces drag and increases carry AND roll.  Conversely, a negative attack angle imparts more backspin on the ball and results in a lower launch angle.  This increases drag, reduces carry AND roll.  It is always good to have a ball flight monitor (TrackMan, FlightScope, Foresight with HMT) to measure your attack angle, but here are a couple of easy ways to tell if your attack angle is positive or negative.  Let’s say you have a 10.5 degree driver and your... Read More

Optimize Driver Loft for More DIstance

November 30th, 2017

Optimize YOUR Driver Loft for More Distance. In the previous segment of this blog, we discussed hitting the ball on the sweet spot in order to optimize your “smash factor” or efficiency.  In general, this will be a spot that is slightly towards the toe and just above the center of the clubface.  Remember, to maximize distance, it is a combination of ball speed, launch angle and spin rate.  In this segment, we are going to talk about the optimum launch angle for your club speed.  Launch angle is determined by several factors: Club loft Angle of Attack Impact point on the clubface Forward lean of the shaft Club Loft In general, the slower the swing or club speed, the higher the loft of the driver to optimize both carry and roll.  Most drivers come in degrees of loft from 8.5 to 16.  Long Drive competitors have drivers that have only 4 to 7.5 degrees of loft.  This is because at higher ball speeds, there is considerably more lift created which allows the ball to climb rapidly after impact.   Let’s assume for now that you have a 100 mph club speed and your driver launch is 10.0 degrees, as shown... Read More

Don’t Buy Your New Driver Off The Rack

November 27th, 2017

Don’t buy your new driver off the rack!  We have been saying this for years.  Why?  Even if you demo the driver in the store, get great results on THEIR launch monitor, and have a coupon code to save you some coin,  you have not optimized your performance. First thing you need to do is read this article in MyGolfSpy on what is really in driver shafts.  Chris actually interviewed me for this article (pays to be in the biz for 20 years) and really did a thorough job uncovering every aspect of what goes on in the golf industry in terms of shaft quality and legitimacy. Shafts Need to Be Profiled First. For the reasons Chris points out in his article, we always use aftermarket, legitimate shafts and profile them extensively before using them in our build process.  (See our blog on profiling shafts here).  In fact, if you want more proof of the quality of the shaft in your new club, we have one of our partners, ACCRA Golf that will send us a certificate from their profiling system.  We may do that in the future but we have issues with the proprietary nature of our data. Clubs... Read More