What's New

Better Distance and Accuracy – Fit to Smash Factor

April 27th, 2017

Get the most out of your swing – get fit to the highest smash factor.  Smash factor is a simple ratio of ball speed divided by clubhead or swing speed.  This is a measure of how efficient you are in transferring energy to the golf ball.  As an example, if your ball speed off your driver is 140 mph and your clubheead speed is 100, your smash factor is 1.40.  The theoretical limit on a driver is roughly 1.46 but we see numbers of 1.50 to 1.52 consistently using TrackMan II.  Fairway woods, hybrids, irons and wedges will all have lower smash factors mostly due to the actual loft of the club.  We are, however, seeing some smash factors approaching 1.50 on some of the exotic irons, hybrids and fairway metals.  Unfortunately, unless your swing and ball speed are measured on a launch monitor that captures both ACCURATELY, the highest smash factors will not be represented correctly. When you optimize your smash factor you are getting the most distance possible because you are getting the highest possible ball speed for your swing speed.  Accuracy can still be an issue and I will address that a little later. So how do... Read More

Every Club in Your Bag Should Fit Your Game

April 19th, 2017

Every club in your bag should fit your game.  Have some clubs in your bag that you never hit?  Why?  Inconsistent?  Poor distance control?  Don’t like the feel?  Well, get rid of them and put clubs in your bag that work! David Dusek had a great article in GolfWeek that I could not agree more with…Every Club in Your Bag Needs A Purpose.  If ever there was a time to set up your bag with clubs that have a purpose, it is at the beginning of the season.  So let’s take a look at what we have found to be the most useless clubs or lack of clubs in your bag. Hybrids:  While a lot of our golfers find a hybrid they like, most golfers struggle with their hybrid(s).  Usually the shafts cause them to hook or slice because they are too soft and/or light for their swings.  Lady golfers may hit their hybrids fat a lot because the shafts are really light and whippy.  Distance control can also be a major issue.  Find a hybrid that fits well as a replacement for your longest iron or shortest fairway wood.  Long Irons (4,5,6):  If you are saving a long iron... Read More

Our Shaft Profiling System Saves You Strokes

April 17th, 2017

Our shaft profiling system saves you strokes. How?  By making sure that we have fit you to shafts that optimize your performance.  We spend a lot of time analyzing shafts and their impact on the distance, accuracy and consistency of our golfers shots.  After all, the shaft is the only moving part of the golf club and is the transmission that delivers energy of your swing to the golf ball. When we profile a shaft, we take 24 measurements of the shaft that we have determined are important:  Length, actual flex (cycle per minute), bend profile at eight locations along the shaft length, weight, balance point and torque.  From these numbers we then calculate a spine index (how different the shaft is from high to low bend point), a quality index (how well all of the shafts in the same flex match each other), and a feel index (will this shaft feel firm like and extension of your arm or hinged and feel like a two piece shaft).  While some of these calculations are subjective, the bottom line is that the give us a great deal of valuable data to build quality clubs for our customers.  Let’s look at what... Read More

The Bare Essentials of Clubfitting and Clubbuilding

April 11th, 2017

The bare essentials of clubfitting and clubbuilding.  Colorado AVID Golfer did a great article on clubfitting and how and why it works for every golfer.  But you should know that every clubfitting organization is different in their approach.  So what are the bare essentials that will help you play better golf and enjoy the game even more? Experienced Fitters.  PJ Garber has been in the golf industry for 40 years and has been fitting with our fitting system for nearly 20 years.  I have been fitting for 20 years and we both have been building clubs for twenty years.  So when a golfer says, “Well, my swing is pretty unique,” we just smile and say, trust me we have seen them all.  The key for us is that not only have we seen a lot of golf swings and equipment, we are continually learning new techniques and adapting them to our fitting system.  We have fit golfers from 6 years old to 95 years old, men, women, juniors, swing speeds from 45 to 145 mph.  That gives us a wide range of experience. A Repeatable Approach:  A good fitter has a defined process that takes them from a player interview... Read More

What Weight Should I Have in My Hybrid Shaft?

April 5th, 2017

What weight should I have in my hybrid shaft?  That is an integral part of our fitting process for irons and hybrids.  In general, your hybrid shafts should be slightly lighter than your irons and either equal to or heavier than your fairway woods. If you are struggling with consistency of contact (hitting thin, topping the ball) and accuracy (snap hooking or slicing) with your hybrids, it is either caused by a shaft weight or shaft flex problem. Our BGF (Better Golf…Faster) Fitting System is designed to  fit our customers to ascending shaft weights from driver through wedges.  But every customer is different.  Each golfer has their own unique swing, but matching shaft weights, flexes, trajectory and lengths is what makes our fitting system so powerful.  We recommend fitting hybrids when you fit your irons.  This is because you usually are going to substitute a hybrid for one of your longer irons so making the shaft flex similar makes sense.  The reason we may go slightly lighter with the shaft weight in the hybrid is because hybrids are typically .75″ longer than the equivalent iron (38.5″ 4 iron and 39.25″ 4 hybrid).  This added length gives the golfer more distance... Read More

Too Stiff of Shaft Tip Section Can Rob You of Distance

March 30th, 2017

Too stiff of tip section can actually rob you of distance especially on your driver.  The prevailing theory among most golfers is that a stiff shaft tip section lowers ball flight and reduces spin.  Sometimes the opposite is true.  OK, let me add a caveat here.  What we have seen in our testing is that, if a player has a steep negative attack angle (-4 to -8 degrees) with a driver shaft with a stiff tip, the spin rate is increased and in some cases, the player will hit the ball off the upper portion of the clubface causing the launch angle to be too high.  That is not a good combination. A softer shaft tip section will actually cause more forward lean on the golf shaft at impact.  This does two things.  First, the forward lean will actually increase, or make more positive, the attack angle.  This effectively reduces spin.  Second, the forward lean of the shaft at impact will move the impact area down on the clubface.  This results in a lower launch angle and lower spin as well.  When we tested this several players with the GEARS system last year, it was very evident that shaft tip... Read More

Driver Angle of Attack Means Everything For More Distance

March 27th, 2017

Driver angle of attack means EVERYTHING for getting more distance.  In our last ten driver fittings, 6 golfers had a negative attack angle and were giving up 12 to 30 yards!  Here is what happens with a negative attack angle that robs you of distance. First, spin is increased dramatically, especially if your swing is a little outside to inside.  Second, your launch angle is not optimized because you are more than likely hitting the ball towards the top of the clubface.  This also creates a lower efficiency rating (smash factor) meaning you get less ball speed for your swing speed.  All of these factors are robbing you of distance off the tee. So, two factors contribute to getting a more positive angle of attack.  First, swing and/or ball position changes can have a dramatic affect on angle of attack.  By positioning the ball slightly more forward in your stance, you give yourself an opportunity to hit the ball on an ascending angle.  Another key swing technique is to lean your spine a little more towards your trailing leg and then swing around your spine, up and through the ball. Second, by putting a shaft with a slightly softer tip... Read More

What Shafts Should I Play in My Wedges?

March 23rd, 2017

What shafts should I play in my wedges?  That is a very common question in our fittings.  The very short answer is play the same shaft in your wedges as you do in your irons.  But, boy do we see a lot of variation of what is in our players bags.  First off, most wedges you buy off the rack will have a standard heavy steel wedge shaft like a True Temper Dynamic Gold.   Titleist uses an S200 (130gr) in their SM6 wedges, Callaway uses the DG S300 (132 gr) in the MD 3, and Mizuno uses the DG S300 as well in the S5.  Only if you are playing a steel shaft in your irons like the Dynamic Gold, KBS Tour, or Nippon Modus 3 120 will the weight and flex of these wedge shafts come close to matching you.  If you are playing graphite shafts in your irons and steel shafts in your wedges, there will be some issues in terms of distance and trajectory.  If you are buying a stock set of clubs with a gap and sand wedge included, you will get the same shaft as what is in the rest of the iron set.... Read More

What Should You Expect in an Iron Fitting?

March 16th, 2017

What should you expect in an iron fitting?  Gone are the days of going in to your pro shop or golf store and testing a few different models available.  Here are the days of getting custom fit for literally any combination of heads and shafts. I am talking about a true custom fitting, not just getting fit to the best irons the pro shop has in stock or in their demo system. Here is what you should expect: Player Interview – What do you want? What is the performance of your existing set? Get launch monitor data from your existing 6 or 7 iron. Have the fitting system recommend shafts. Pick 3-4 heads to try. Use launch monitor to determine the best combination. Have the option to re-shaft existing equipment. Choose the option that gives you optimized performance! A good custom fitting for irons starts with an interview of what you want to accomplish with your new set, i.e. distance accuracy or consistency.  Then, the fitter should look at your current equipment and ask you specific questions about your distances, miss-hits, trajectory and ball flight. Then, your fitter should ask you what particular irons you have been thinking about so... Read More

Light Weight Steel Shafts Offer a Lot of Clubfitting Options

March 9th, 2017

Light weight steel shafts are offering a lot of clubfitting options.  Just like the rush of graphite shaft makers to get 85 to 115 gram graphite shafts to market, steel shaft manufacturers are dropping from the 115 to 125 gram range to the 95 to 110 gram range.  Why?  Older golfers that have played Dynamic Gold, Project X or KBS Tour shafts (125+ grams) are not enamored with the feel of graphite and are looking for a lighter weight steel shaft to maintain the same feel and potentially give them more distance.  On the other side, as junior golfers start getting stronger, it is a tough transition to go from a light weight 70 to 85 gram graphite shaft to a heavy 125+ gram steel shaft.  As a clubfitter, we know that weight, flex and profile (launch characteristics) of these new shafts are important to getting optimum performance.  There are several manufacturers that offer steel shafts in the 95 to 110 gram range.  True Temper has been there the longest with its Dynamic Gold Super Light(SL) shaft.  This shaft is a lower launching shaft similar in ball flight the the heavier Dynamic Gold shaft.  True Temper launched its XP series... Read More