What's New

Is it Time for a New Driver?

February 15th, 2018

Is it Time for a New Driver? According to Golf Digest, if your driver is more than four years old, you are losing 6 to 11 yards!  (See their article here). Now that may not seem like much, but it can be as much as one club shorter into that favorite par 4!  That my friend means lower scores…and more fun! And, even better, accuracy has improved on off center hits, especially low and toe shots.  Whether is is “twist face”, “jail break” or “dual roll” technology, every driver manufacturer has made distance AND forgiveness a mantra this year.  Our first fittings with these new drivers are very encouraging! Every year, we also put the new drivers to the test with our players.  So far the tests on all the new drivers from Callaway, TaylorMade, Cobra, Mizuno and Ping are improving both accuracy AND distance.  We will be publishing our own reports in the next few weeks.  We have testers from every genre so no holds barred!  Stay tuned.  

True Temper Shafts Sweep Pebble Beach

February 15th, 2018

True Temper Shafts Sweep Pebble Beach For the first time ever, True Temper Shafts Sweep Pebble Beach!  Yes all 14 clubs in the winners bag (including his putter) had True Temper shafts.  Let’s take a look. Driver:  Project X HZRDUS T1100 65 6.0 –  Yes, 6.0 because it actually plays to 7.2. Fairway:  Project X HZRDUS T1100 75 6.0 –  Again, plays stiff to stated flex. Hybrids:  Project X Even Flow Black 100H 6.5 – About right, 6.5 flex Irons:  4-9 True Temper AMT X100 –  Will play to about 6.2 depending on length. Wedges:  46* – AMT X100, 54*, 60* – Dynamic Gold S400 Putter:  True Temper putter shaft – center shafted This is a clear case of the winner having the confidence in the True Temper team to build him the proper clubs based upon their knowledge of the shafts and the winner’s swing.  That is why custom building MUST follow custom fitting!  If you order clubs with off-the-rack shafts you are getting clubs made for Jack or Jill Everyone.   Even if you go to a Top 100 Clubfitter, they MAY order clubs from a major OEM.  Those clubs, while they say are custom built, are not custom built... Read More

Changes You Should Make to Your Golf Set Make Up in 2018

February 8th, 2018

Changes You Should Make to Your Golf Set Make Up in 2018 Check out the Golf Digest 2018 Equipment Hot List Here… In the past 5 years there have been significant improvements in golf club performance.  Not only increases in Distance but Accuracy and Consistency.  Specifically, every club is pushing the limits on distance from fairway woods, through hybrids and irons.  It is not just changing to stronger lofts, but new designs are increasing ball speeds off the face. OK, I grew up really old school with a driver, 3 and 5 wood, 3-PW irons, a Sand Wedge, a chipper, and putter.  In the 20+ years I have been fitting and building clubs, the most significant changes to date have been the hybrid and wide variety of wedges (think Gap or Alternate wedge).  But the rules are changing again with increased distances throughout the 13 hittable clubs in your bag.  Here are my recommendations for changing your golf set make up for 2018. Optimize Your Driver for Distance AND Accuracy Yeah I know, “drive for show and putt for dough” but if you can hit more fairways AND hit one less club into the green, you will score better and... Read More

Golf Digest 2018 Equipment Hot List

February 1st, 2018

Golf Digest 2018 Equipment Hot List    The “official” Golf Digest 2018 Equipment Hot List has been published!  This signals the beginning of the golf season, in my opinion.  Enjoy perusing the list by clicking on the title links in each category.  I have taken some time to review the list and here are my overall impressions: Overall: Cobra Golf snatched 18 Gold medals, the highest count for them in like forever.  For Cobra, this could be a banner year. PXG made Gold lists in fairways, hybrids, and irons.  I wasn’t sure if Bob Parson would go mainstream but he did. Tour Edge notably missing from hybrids…hmmm? Cleveland Golf irons making it back on the list in a couple of categories. New entrants from EPON, Honma trying to break into the US Market. Drivers: The usual suspects hit the Gold List but I have been impressed with the Cobra drivers Callaway EPIC, EPIC Sub Zero and EPIC Star Callaway Rogue and Rogue Sub Zero Cobra F8 and F8+ Ping G400, SF and LST TaylorMade M3 and M4 Titleist 917 D2/D3 Fairways: The focus as usual is on distance and in our testing every one of the Gold list and several... Read More

ACCRA Golf Shafts Exclusively for Clubfitters

January 29th, 2018

ACCRA Golf Shafts Exclusively for Clubfitters If you have not heard of ACCRA golf shafts, it is about time you did!  These shafts have been in the industry for years and are offered exclusively through a network of the most talented clubfitters and club builders in the world.  At D’Lance Golf Performance Center, we offer every shaft available from ACCRA.  We have tested all of them in our shaft profiling system and know EXACTLY which shaft(s) will work for your swing.  Here are the cool things to know about ACCRA shafts: Shafts for Beginners and Pros A lot of shaft companies focus only on the PGA Tour players and develop shafts strictly for that audience.  They hope that this will have a “trickle down” effect so the average golfer will buy those shafts.  The problem is, most golfers could never swing the shaft that the tour pros use!   So, ACCRA has made several different lines of shafts with different shaft profiles and different price points.  This means that the average golfer can get “fitted” with shafts that match THEIR swing but do not cost an arm and a leg.  From the iSeries to the RPG and Tour Z Xtreme, ACCRA has a shaft... Read More

2018 PGA Merchandise Show Recap

January 26th, 2018

2018 PGA Merchandise Show Recap This is my 22nd show in a row…phew!  It is always great to see old friends and look for the next hot products for our fitting studios.  After four solid days of “meet and greet” I am ready to catch my flight home. I am always looking for new products (club heads, shafts and grips), and fitting tools (video, launch monitors, measuring devices) that will help us become better fitters and deliver superior game improvement to our customers.  Here are the highlights of the 2018 PGA Merchandise Show: Overall: The show was as big as I have seen it in terms of number and size of exhibitors.  Biggest exhibitors were the usual suspects:  Callaway, Ping. TaylorMade and Titleist.  Increased numbers from previous years were fitness products, launch monitors/simulators and golfer transport (scooters).  Actual visitor traffic I think was down a little from previous years but that may just be my perception.  Golf Channel had huge presence and did a great job of promoting their network of partners (Revolution Golf) and the Long Drive Tour that they are sponsoring with Volvik. Clubs: Drivers:  The Callaway Rogue and TaylorMade M3/M4 definitely were the most popular with visitors. ... Read More

Fitting Your Driver for Distance AND Accuracy

January 22nd, 2018

Fitting Your Driver for Distance AND Accuracy Well, nobody wants to sacrifice distance for accuracy, right?  Even the longest hitters still want to hit it longer….but straighter!  So what is our secret to fitting your driver for distance AND accuracy? The Best Head Design Yes, you may have to switch drivers this year as all of the manufacturers are starting to hype the forgiveness of their heads.  Last year, the Callaway EPIC had the highest MOI, meaning forgiveness on off-center hits.  Cobra has always had a very forgiving head design with their dual-roll that helps straighten out low heel and high toe shots.  Ping just announced the G400 MAX, the highest MOI head in golf.  And, of course, the Flex Face of the new TaylorMade M3 and M4 promises to reduce shot dispersion by up to 30%.  We have tested the EPIC, EPIC SZ, Cobra F8, and recently had a sneak peek at the M3 440.  Yes, these are ALL doing what they say…same (or more) distance with improved accuracy.  So if you have not had a new driver in say, 5 years, it is time to step up. The Right Shaft You knew I was going here, right?  The... Read More

KBS Introduces Graphite Iron Shafts – KBS TGI Tour Graphite Iron

January 18th, 2018

KBS Introduces Graphite Iron Shafts – KBS TGI Tour Graphite Iron Following on the heels of the very successful launch of the KBS Tour Prototype Hybrid Graphite shafts, KBS has released the new KBS TGI Tour Graphite Iron shafts.  These shafts are designed to play very similar to their KBS Steel counterparts, with the same Elasticity Index. Available in 50, 60, 70 and 80 gram weights The good news is that now we have something to fit golfers from juniors needing a lighter weight shaft (50 or 60 gram) to stronger players needing slightly heavier shafts (70 or 80 grams).   TGI Tour Graphite 50    Best for beginner golfers with slow swing speeds and juniors. TGI Tour Graphite 60   Juniors transitioning from  US Kids and slower swing speed adults. TGI Tour Graphite 70   Juniors, medium swing speed adults with smooth transitions. TGI Tour Graphite 80   Medium swing speed adults wanting higher ball flight. Each weight is its own flex The 50 gram shaft is the softest flex, roughly a Ladies flex.  The 60 gram shaft would be designated as A (Senior flex).  The 70 gram shaft would be roughly a Men’s Regular flex and the 80 gram shaft would... Read More

Cobra F8 Milled Face Driver

January 15th, 2018

Cobra F8 Milled Face Driver Cobra Golf has long been an innovator in equipment, especially drivers and their rail technology on their hybrids and fairway metals.  So what’s so hot about the new F8 family? CNC Milled Face With CNC milling, the face of the driver is now far more consistent than ever before.  This means the actual “hotness” of the face as measured by CT (see related article here) is more consistent.  Now, the driver you buy is as good or better than the one you tested in your fitting. Dual Roll Means Straighter Shots This has been a staple of the Cobra driver design since the ZL line.  Cobra researchers knew that most miss-hits were low heel or high toe so they designed a face that provided straighter shots with less loss of distance on those shots. Aerodynamic Design for Higher Clubhead Speed With the 360 degree Aero technology, the F8 drivers can provide up to 2 mph higher clubhead speed versus conventional driver design. Bottom Line We have tested the new Cobra F8 with our test team and the results are in: Clubhead Speed:  Average increase 1.2 mph Smash Factor:  Average 1.495 Distance Increase:  Average +8.5 yards Shot... Read More

Better Golf Starts With A Clubfitting and Clubs Built to Your Specifications

January 8th, 2018

Better Golf Starts With a Clubfitting and Clubs Built to Your Specifications. I know we have been saying this since we started the company in 1997, but it is even more true today.  Why?  Because there have been so many improvements in both golf equipment and fitting technology that you cannot help but get the right equipment in your bag.  But, you need to get fit and get clubs built by experts that know what is critical to your success.  Here is what it takes: A Consistent Fitting Formula: A lot of clubfitters are trained by a particular company (or three) and have a set of fitting guidelines that are very narrow in scope.  By that I mean they use only a few fitting parameters like swing speed or distance to determine club weight, length, etc.  To be honest, when we started our business, there was no real consistent formula for fitting either.  We took some great information provided by Tom Wishon and then blazed our own trail with our BGF Fitting System.  We can now take golfer physical characteristics (height, weight, wrist crease-to-floor), swing dynamics (tempo, transition, release point), strength (swing speed, distance), launch conditions (launch angle, spin, shot... Read More