I feel like Steve Martin in “The Jerk”…the new phone book is here! Yet with all the anticipation, we see the list has a lot of big names sweeping Gold awards (Ping and Mizuno most notably), and a few upstart companies making the list (Wishon, KZG, Powerbilt and Yonex). The evaluation process is pretty thorough from a decent cross-section of players, retailers and scientists. The selections are heavily weighted towards Performance and Innovation (75% of the score) with Look/Sound/Feel and Consumer Demand weighing 25% of the score. We are in the process of testing all of the new clubs on TrackMan so stay tuned for our independent evaluations. For the complete 2013 Golf Digest Hot List go to http://www.golfdigest.com/golf-equipment/hot-list. And, as always, make sure you get fit for these clubs to maximize your performance!