What's New: Inside D’Lance

Twenty years at D’Lance Golf means Better Golf…Faster!  Our philosophy, when we started May 1, 1997, was it takes the right swing technique, properly fit equipment and practice to improve, but the fastest way to improve is with the right equipment.  Over twenty years later. we have stayed true to our principles. Proper swing technique:  We have worked with some of the top golf coaches and fitness gurus in the golf industry.  Erin Diegel, Ty Thompson, Tom Stickney, Sherry Andonian, Elena King, Chris Schultz, Dana Smith, Trent Wearner, Steve Beech, James Barker, Dee Tidwell, Scott Wells, Kathleen Heiney, Mike Wine and a lot of other coaches have had a lot to do with our success and longevity.  We always want to put our clients in touch with the best in the industry to help their games improve.  And these coaches recognize the value of properly fit equipment! 24 Hour Indoor Practice:  We were the first in Colorado to offer 24 hour, unattended indoor practice using golf simulators.  Dead Solid Golf and Focaltron Golf Achievers were first in the industry to have equipment that was easy to use and reliable.  This concept was so interesting that we were on the front... Read More

D’Lance Golf Performance Center has been selected by the readers of Colorado Avid Golfer as their Best Golf Store!  We are extremely proud and humbled that our customers and partners have granted us this honor.  PJ Garber and I  are coming up on twenty years in business and have been very fortunate to have the support of our friends and customers to make it this long in the golf industry.  We have dedicated our business to the custom club fitting and club building side and the results speak for themselves.  Our customers get their equipment matched to THEIR game, not trying to adjust to off-the-rack equipment.  And we do not push any particular brand of equipment, just the ones that fit our golfers the best and optimize their performance.   In short, our golfers Play Better Golf…Faster! I specifically want to thank some of our great partners in Instruction, Fitness and Golf Courses that have supported our efforts over the years.  Sherry Andonian at Valley Country Club, Elena King at Experience Golf, Dee Tidwell at Colorado Golf Fitness Club, Chris Schultz at Common Ground Golf Course and D’Lance, Trent Wearner at Trent Wearner Golf, Jeff Boyer at Eagle Ranch Golf Club... Read More

Clubfitters and Club Builders we need you!  If you have thought about what it would be like to have a career with a Golf Digest Top 100 Clubfitter in America, we need to talk!  We have been extremely fortunate to have spent the last 19 years doing custom clubfitting and building clubs to very exacting specifications for our golfers.  The results have been pretty phenomenal.  Our golfers average handicap has dropped from 14 to 10.  That obviously is an average of all of our golfers over the years, but still is pretty impressive.  That has fueled a significant increase in business for us so now we need some help. Clubfitters are a very important part of our business as they are the ones that provide the expertise to make sure our golfers improve their games with properly fit equipment.  They are very good communicators and excellent at explaining the concepts of fitting with consistent equipment.  Our typical clubfitter is also a decent golfer and understands the golf swing.  We train our clubfitters on our proprietary BGF (Better Golf…Faster) Fitting System which is the only fitting system in the market that accurately predicts the proper fitting specifications for our golfers.  We... Read More

D’Lance Golf is partnering with the Fairways at Superior Sports Stable.  The Superior Sports Stable is a huge new complex that features two hockey rinks, indoor soccer, baseball batting cages, fitness center, restaurant and  six Full Swing golf simulators.  The Fairways is headed by Jason Weiman with Chris Melendez assisting with coaching, practice memberships and fitting.  D’Lance Golf is providing their proprietary BGF (Better Golf…Faster) Fitting System which has been used at over 20 fitting centers throughout the world.  D’Lance Golf, based in Englewood, Colorado, will provide training on fitting and will build all of the custom clubs fit at Fairways at Superior Sports Stable.  I have known Jason for a few years and have worked with both Jason and Chris in fitting their students.  Jason is a TrackMan user and will bring the best ball flight and fitting technology to bear in all of his fittings.  PJ and I are excited to help Jason and Chris kick off the best fitting, coaching and indoor practice center in the Superior/Boulder area!

Since my post a month ago, we have received a lot of calls and emails from golfers we have fit on how their game improved.   I am overwhelmed by the responses and excited for the hard work our golfers have put into their games.  After all, we would love to take all the credit for improved play, but we know that consistent equipment that matches our golfers swing is just a piece of the puzzle.  Practice, a lot of play and improved swing technique mean a lot as well.  We have heard from golfers that have dropped from shooting in the 100’s to the mid 80’s.  A gentleman got some new irons and dropped from a nine handicap to a six and won several tournaments in his men’s club.  One young lady picked up 20 yards (from 140 to 160) with her driver.  The young man in the photo at the left won his first tournament after we re-shafted his driver.  One junior golfer not only went to the 2016 Drive, Chip and Putt competition at Augusta, but helped his team win the Colorado Boys High School 4A golf championship as its medalist.  Another lady won two club championships at... Read More

Derek Smith, our Production Manager and Custom Club Builder for D’Lance has chosen the Edel Fifty6 Wedge, Driver Grind as his pick of the month.  He has custom built it with a KBS Tour Parallel Stiff shaft at std length.  Derek gets 85 to 110 yards out of his wedge and says he chose this club because he can “pitch and chip with the most control, the reaction I get from the club head is great. I get spin when I need it and roll when I need it.  It is the best club in my bag.” “OUR WEDGES ARE DESIGNED AND MANUFACTURED FROM THE GROUND UP. A PROPER BOUNCE AND SOLE CONFIGURATION MAKES OUR HAND-GROUND WEDGES PERFORM WHERE IT MATTERS MOST; AT IMPACT. We collaborated with Hall of Fame instructor Mike Adams to create our wedges and the most advanced wedge fitting system available to golfers today. We constantly innovate this process to find the correct wedge for each individual golfer to help them play their best.” Edel Golf The wedge retails for $180 without a custom shaft. D’Lance has been in contact with the company out of Liberty Hills Texas and should be receiving samples soon to test... Read More

We are looking for most improved golfers!  And, let me tell you, there are many of you out there.  Tell us your story from the 2016 season and get a load of pride, not prize!  The picture at the left is of Sherry Andonian-Smith who won the PGA Colorado Section Championship this year, the first female to do it!  We have heard stories, and published them, of our golfers winning  their club championships, high school championships, college championships and more.  And, every time we ask them their secret it is through hard work, practice and consistent equipment.  Take Josh Cassaday, who in early 2016 had never competed in a Long Drive contest and made it the World Long Drive Championships where only 80 qualified!  And Candace Meyers dropping her handicap from 7 to 4 and winning TWO club championships.  And, Luke Trujillo winning the Colorado Boys High School 4A championships. I am sure there are many of our golfers that had similar big improvements in their games this year.  When we conduct our fitting ng interview with our golfers, we ask them if they want more distance, accuracy or consistency.  Now everyone wants more distance, but the overwhelming answer is... Read More

Dan Sueltz, Owner and Founder of D’Lance Golf Performance Center and creator of the D’Lance Golf proprietary BGF (Better Golf …Faster) Fitting System has chosen the Tour Edge Exotics EX9 hybrids as his pick of the best clubs in his bag!  He has custom built Tour Edge EX9 4 and 5 hybrids with the Graphite Design DI 95 gram shafts.  Yeah, the same shaft as Jordan Speith plays in his hybrids! “I consistently control them and hit more par 3 greens than I ever have.  I get 175 to 205 yards with those clubs.” – Dan Sueltz Tour Edge Golf – The Tour Edge EX9 hybrid features the superior forgiveness of previous models combined with Exotics industry-leading technology – SlipStream sole, cup face, combo brazing – in a classic hybrid style.  Tour Edge Exotics fairway woods, hybrids and driving irons have been extremely well received on the PGA Tour by players like Boo Weekly and Kevin Streelman. The EX9 hybrid’s technology story begins with a maraging steel cup face with updated/improved Variable Face Thickness (VFT). The thin and thick compartments on the face are strategically positioned for optimal forgiveness in preparation for off-center hits. The VFT face is combo brazed... Read More

We have a major first today at the Colorado PGA! Sherry Andonian, PGA Instructor at Valley Country Club is the first female to win a Colorado PGA Major Championship as she won the 2016 Colorado PGA West Chapter Championship today at Aspen Glen Club!  Great job, Sherry.  She is one of those rare, talented ladies that is not only a great instructor, mentor and coach, but a great player.  This has got to be especially rewarding since she broke her knee cap 18 months ago and has worked super hard to recover her strength and form.  Can’t be happier for a super lady and friend.  Sherry brings her students to D’Lance Golf Performance Center to our indoor practice facility in the winter months. 

Custom clubfitting and building is the bright spot in the golf industry.  The golf industry is NOT dead, no matter what you hear.  But, the market is changing!  Nike has closed down it’s golf equipment division.  No surprise since they only had 4% of the wood market and 3% of the iron market.  Yet PXG, a new equipment company with premuim prices and performance is skyrocketing.  Golfsmith has filed for bankruptcy protection and is closing 20 U.S. locations.  But, golf participation is actually flat to slightly up and rounds played in 2016 is up from last year.  So what is happening here? The way people spend their time on golf, purchase equipment and learn how to improve is changing…dramatically!  The golfing experience today must not take forever and must provide good value.  Golf courses are getting the drill and creating more fun activities and keeping play moving on the course. Companies like GolfTEC that provide instruction, and our instruction partners are having their best years ever.  Why?  because passionate golfers want to play better and instruction is a big piece of that. And, golfers are also seeking out a better fit to their golf equipment.  Just like getting a pair... Read More